This project is an integrated branding campaign for the 2027 NCAA Men’s Basketball March Madness Final Four in Detroit, MI. It required large amounts of research on the city of Detroit, the car industry, the Ford brand, & previous Final Four campaigns to create logos, mockups, and environmental advertisements found in this section. This section is designed to be a brand guide & case study hybrid in order to show the creative process as well as the final deliverables.
